Sales
- Develop and implement sales strategies.
- Manage the sales team and set sales targets.
- Analyze sales data and prepare reports.
- Build and maintain relationships with clients.
- Identify new sales opportunities.
- Negotiate contracts and close deals.
- Develop and implement sales strategies to attract MICE business.
- Identify and pursue new business opportunities in the MICE sector.
- Maintain relationships with existing clients and ensure repeat business.
Marketing & Communications
- Create and execute marketing plans and campaigns.
- Coordinate with sales and product teams.
- Analyze market trends and customer data.
- Conduct market research and analyze consumer behavior.
- Develop content for marketing materials.
- Manage social media accounts and online presence.
- Develop and manage affiliate marketing programs.
- Identify and recruit relevant affiliates to promote products.
- Track the performance of affiliates and manage commission payouts.
Revenue Management
- Analyze and optimize pricing strategies to maximize revenue and profitability.
- Forecast demand and adjust pricing based on market conditions.
- Collaborate with marketing and sales teams to implement revenue strategies.
- Implement yield management strategies to optimize inventory utilization.
- Monitor booking patterns and make adjustments to pricing and availability.
- Develop reports on yield performance and provide recommendations for improvement.
- Analyze market trends and competitive pricing.
- Develop dynamic pricing models to improve revenue.
- Monitor and adjust prices based on demand, competition, and other external factors.
ECommerce Management
- Oversee the online sales and overall operations of the eCommerce platform.
- Develop and implement eCommerce strategies to drive sales and enhance user experience.
- Manage budget, pricing strategies, and online product catalog.
- Manage the product lifecycle from development to online listing.
- Work with suppliers and vendors to source products.
- Optimize product pages with compelling descriptions, images, and keywords.
- Design, develop, and maintain the eCommerce website and its functionality.
- Ensure the website performance, security, and user experience are optimal.
- Integrate payment gateways, analytics tools, and other third-party services.
Social Media
- Plan and execute online marketing campaigns, including email marketing, PPC, and social media advertising.
- Track and analyze campaign performance metrics to optimize marketing efforts.
- Coordinate SEO and SEM efforts to increase organic and paid search visibility.
- Create and develop content for websites, social media, and marketing materials.
- Ensure content aligns with brand voice and marketing goals.
- Edit and proofread content for accuracy and quality.